After Business Change Coaching Auckland Corporations Are Better Equipped To Thrive

By Laura Rogers


The way in which business is conducted has changed radically over the past few decades. New markets are opening up all the time and technological advances create new business opportunities continually. It is not easy to compete in this ever changing environment. In order to survive it is necessary to be creative and adaptable. Trends change and so do the demands of consumers. With business change coaching Auckland companies try to learn how to be more competitive.

There have been numerous studies into what it is that defines truly successful businesses. In most cases the answer lies in extraordinary leaders that are able to inspire, motivate and innovate. Such leaders are great assets because consumers believe in them and therefore also in the products and services that their companies offer. These leaders are able to steer their companies through the turbulent waters of international trade.

Many people think that leaders are born, not made. Many experts disagree. There are those that naturally thrive in leadership positions. Even the most revered leaders have shortcomings, however. They are not afraid to admit their mistakes and to acknowledge their shortcomings. That is why they hire coaches to help them become even more effective and efficient leaders.

The reasons why companies decide to hire coaches differs wildly. Some companies use them to nurture talented and promising individuals within the company in order to prepare them for more challenging roles. Established leaders use coaches to help them overcome a natural tendency towards inertia. The coach can motivate them to think along new lines, to recognize new opportunities and to see matters from a different angle.

Everybody, even very experienced and productive leaders, need a sounding board. This is also an area where experienced coaches can be of great value. They can listen to the ideas and plans of the client without criticism. Many leaders are afraid to voice their ideas because they do not want to be ridiculed. A coach is the ideal solution. The coach can also be valuable as a sort of devils advocate.

Most established companies employ individuals that have been in place for some years. They grow used to do things in a certain way and they value routine and established processes. They often resist changes and they may, in the process, hinder progress. Coaches can help them to adapt to new business ideas and to alter they way that they think about changes.

Hiring a coach should be undertaken with circumspect. An inexperienced coach can actually do much harm than good and in some cases coaches try to establish themselves in positions where they exert undue influence upon the people that they coach. A good coach should be utterly objective and he must treat his dealings with his clients as confidential. He must nevertheless establish a good relationship with the people that he coaches.

Critics say that most coaches are nothing but overpaid advisers that never have to take responsibility for the consequences of their advice. Yet large companies keep hiring them and they are sure that their organizations benefit in the process. One thing is certain and that is that everyone, no matter how successful, can learn to improve.




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