What Can You Do To Make CVB Sales Training Programs More Interesting?

By Rebecca Wright


The whole point of having a workplace development strategy is to grow expertise within a particular entity. On that note, studies have suggested that CVB sales training activities tend to be more effective when they're focused towards engaging employees. It's for this reason that you'll want to take a look at the tips you could use to integrate engagement in your campaign:

Keep it Practical: Training is of no use if the audience can't see its relevance to their day-to-day lives. While this holds true across all learning environments, it's of utter essence in a professional setting. This creates the need for you to introduce interactive scenarios and case studies to the course material. As long as you keep them relevant to the latter, these two will make the experience more meaningful and productive.

Go Micro: This involves breaking down the content into smaller modules that focus around the central learning objectives. You can then introduce an element of flexibility by making these accessible via mobile devices. This way, your employees will be able to balance training with their ongoing roles within the organization. It will also help them digest the information within a small time frame.

Add Some Humor: This is the perfect tool with which to create an emotional connection with your audience and take the pressure of training off their shoulders. Your options here include lighthearted banter, witty comments, plus anything else that could make them laugh. Just remember to keep these elements positive and in-line with what's culturally appropriate.

Utilize Social Media: It has become such a natural part of people's lives that you can't afford not to include it in your strategy. It's the perfect tool with which you could provide reinforcement post the formal training sessions. This starts with cultivating a learning community on a dedicated forum, after which you'll be more than good to go.

Up The Fun Factor: This isn't always obvious, but the same elements used in gaming contexts to retain the audience's attention are perfectly applicable in learning environments. Such include tokens and badges, just to name a couple of good examples. Both can be used to make complex subjects palatable for learners, all while taking the boring out of training. The result is a pleasurable learning experience that everyone can look forward to.

Make it Visual: If a picture holds the power of 1000 words, then it's fair to say that video's worth a thousand times more. Why? Because studies have shown that the human brain is wired to prioritize moving images over still pictures. What this means is that you can make your job a whole lot easier by incorporating videos into your courses. This will improve recall rates and save you from having to reprint material when updating the syllabus.

Just like a product needs advertising to succeed in the market, it's important that you give your employees an incentive to embrace your training program. And you don't have to reinvent the wheel to do this -- it's just a case of transforming a mundane learning session into an exciting experience. Take note that a bit of creative thinking might be required when weaving these ideas into your strategy.




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